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Handball and czech handball - sports similar and different
Krátká, Simona ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
This bachelor thesis considers handball, Czech handball and the differences between these sports. The thesis is divided into a theoretical and practical part. The theoretical part lists the basic information about handball and Czech handball, states the important historic facts, and describes the rules and the main contrast between these sports. The practical part focuses on the interpretation of the data acquired by a quantitative research which was aimed at the respondent's knowledge about handball and Czech handball. Keywords Handball, Czech handball, history, rules, key differences
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Marketing communication on social networks of sports organizations
Tauchenová, Natálie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing communication on social networks of sports organizations Objectives: The aim of this thesis is to create suggestions and recommendations for sports associations how to use social media as an instrument for communication and promotion. Methods: Three methods were used in this work. The first method is an in-depth interview with managers of three sports associations. The second method is content analysis, which focused on the published content on social networks of sports associations. The third method is comparison. It compared the results of an in- depth interview and content analysis of each sport association. Results: The results showed that of the communicated topics of sports associations, the topic of national teams and Czech players playing abroad is the most attractive for followers. As for the type of post, a photo, as well as graphics or short video were evaluated as the most attractive on Facebook and Instagram. Furthermore, the research yielded results on the frequency of publishing, content promotion and the use of influencers from the community around the sports association. Sports associations are currently affected by the situation around Covid-19, which was confirmed by research results and showed changes in communication that the associations had to make due to the...
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Handball and czech handball - sports similar and different
Krátká, Simona ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
This bachelor thesis considers handball, Czech handball and the differences between these sports. The thesis is divided into a theoretical and practical part. The theoretical part lists the basic information about handball and Czech handball, states the important historic facts, and describes the rules and the main contrast between these sports. The practical part focuses on the interpretation of the data acquired by a quantitative research which was aimed at the respondent's knowledge about handball and Czech handball. Keywords Handball, Czech handball, history, rules, key differences
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